NEW HAMPSHIRE · SINCE 1995

A little tin.
A lot of care.

From a family workshop in New Hampshire,
plant oils, beeswax and a little imagination
bring thoughtful care to everyday life.

Find your little tin of care ↗

Made with care, for people we love.
Cultivate Good.

A hand-painted Badger in a botanical workshop

A LITTLE
GOODNESS
every day

The botanical world of Badger ↙

PLANT-INSPIRED CARE✳FAMILY OWNED✳ART WITH A STORY

01 / THE FAMILY STORY

It started with
a pair of hands.

New Hampshire, 1995. Carpenter Bill Whyte wanted better care for his dry, hardworking hands. So he made a balm at home.

Bill and his family filled the first tins by hand and brought them to local hardware stores. Badger remains family owned and operated, rooted in that same idea: making thoughtful products for the people around us.

1995

A little care grew into a family company.

Bill, Katie and family · From the brand archives

Early tins being filled by hand — Filling tins by hand · 1996

02 / A MOMENT FOR YOU

Little rituals.
Everyday goodness.

A lip balm in your pocket. A little tin by your bed.
Simple moments to take good care of yourself.

A QUIET EVENING

A gentle end to your day.

Put the day aside and turn a few pages. The botanical aroma of lavender and bergamot adds a quiet moment to your evening ritual.

03 / LITTLE TINS, BIG CARE

Little tins.
Thoughtful care.

Explore the care collection offered
through the China flagship store.

Aromas and sizes are grouped together. Availability is subject to the authorised store.

04 / THE BADGER WAY

Simple formulas.
Thoughtful ingredients.

Inspired by real needs,
and a close connection to nature.

The richness of plants

From olive oil and shea butter to aromatic botanical oils, each ingredient brings its own character.

The texture of beeswax

In classic balms, beeswax blends with plant oils for rich, portable everyday care.

Art with a story

A botanical workshop, bedtime reading, a voyage at sea. Every Badger illustration has a little story of its own.

Care beyond the little tin.

Badger joined the B Corp movement in 2011. Care for family, community and the environment is part of how the company does business.

SINCE
2011

GOOD TO KNOW

A little more to know.

Where can I buy Badger in China?

Visit the Badger section of Echo’s authorised shopping channels page for platform store links and current availability.

How do I choose an aroma or formula?

Choose a lip balm aroma you enjoy, or a hair oil for your scalp or hair-care preference. Open a product to explore the listed options.

How do I use a tin of balm?

Use clean fingertips to warm a small amount before applying. Directions and application areas differ by product; follow the individual label.

A LITTLE CARE GOES A LONG WAY.

Bring a little care
into every day.

Product enquiries · Distribution · Brand partnerships

Where to buy ↗Contact the China team ↗marketing@echochn.com

A little tin.
A lot of care.

It started with
a pair of hands.